Fashion, luxury & beauty brands planning to use TikTok in influencer marketing 2020
Prices of posts of TikTok influencers vary wildly. Nano-influencers (these with fewer than five thousand followers) charged on average between four and 30 U.S. dollars per post in 2020, whereas megainfluencers (with over one million followers) started with 1.6 thousand dollars per post but for the maximum, sky was the limit.
During an early 2020 survey, 42 percent of responding marketers from Europe and the United States representing fashion, luxury, and beauty brands stated they were planning to include TikTok in their influencer marketing strategies.