In the first half of 2020, the most engaged Facebook video worldwide was published by Blossom, headlined, "13 genius gardening hacks that you’ll be glad to know!", which gathered over 4.2 million engagements across the social media platform.
The source adds the following information:
"Facebook content, measured by likes, shares, comments, and reactions (Loves, Hahas, Wows, Sads, Angrys);
Instagram content from selected business and creator accounts, measured by likes and comments;
Twitter video content, measured by retweets".
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NewsWhip. (July 31, 2020). Most engaged Facebook videos worldwide in H1 2020 [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1204001/most-engaged-facebook-videos-worldwide/?__sso_cookie_checker=failed
NewsWhip. "Most engaged Facebook videos worldwide in H1 2020 ." Chart. July 31, 2020. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1204001/most-engaged-facebook-videos-worldwide/?__sso_cookie_checker=failed
NewsWhip. (2020). Most engaged Facebook videos worldwide in H1 2020 . Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1204001/most-engaged-facebook-videos-worldwide/?__sso_cookie_checker=failed