In China, e-commerce was the most popular content type of live streaming with almost 600 million users as of December 2023, accounting for nearly 58 percent of the total internet population. Live streaming commerce is a new format which combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.
Number of live streaming users in China in December 2023, by market segment
(in millions)
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CNNIC. (March 22, 2024). Number of live streaming users in China in December 2023, by market segment (in millions) [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/?__sso_cookie_checker=failed
CNNIC. "Number of live streaming users in China in December 2023, by market segment (in millions)." Chart. March 22, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/?__sso_cookie_checker=failed
CNNIC. (2024). Number of live streaming users in China in December 2023, by market segment (in millions). Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/?__sso_cookie_checker=failed
CNNIC. "Number of Live Streaming Users in China in December 2023, by Market Segment (in Millions)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/?__sso_cookie_checker=failed
CNNIC, Number of live streaming users in China in December 2023, by market segment (in millions) Statista, https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/?__sso_cookie_checker=failed (last visited March 17, 2025)
Number of live streaming users in China in December 2023, by market segment (in millions) [Graph], CNNIC, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/?__sso_cookie_checker=failed
