United States: homeware stores brand awareness 2020

Published by Statista Research Department, Dec 1, 2023
According to a survey carried out in the second quarter of 2020, 37 percent of respondents have seen or heard of the brand Target that sell home décor products, while only 13 percent have heard or seen the brand Wayfair. Meanwhile, 15 percent of interviewees recognized the At Home as a home décor brand.

Brand awareness of home décor stores in the United States as of the 2nd quarter 2020

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Release date

September 2020

Region

United States

Survey time period

Q2 2020

Age group

18 years and older*

Supplementary notes

The survey was conducted to female home décor shoppers who live within 20 miles of an At Home store. The original question was: “What stores, if any, have you ever seen or heard of that sell home décor products?”.
The source does not provide the number of respondents nor the type of survey used.

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