During an August 2020 survey carried out in the United States among agencies and advertisers interested in podcast advertising, 66 percent of respondents stated that they had discussed podcast advertising for potential media investment; 34 percent of respondents said that they currently advertised in podcasts.
Interest in podcast advertising among agencies and advertisers in the United States as of August 2020
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Westwood One. (September 11, 2020). Interest in podcast advertising among agencies and advertisers in the United States as of August 2020 [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/1205721/interest-podcast-advertising-usa/
Westwood One. "Interest in podcast advertising among agencies and advertisers in the United States as of August 2020." Chart. September 11, 2020. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/1205721/interest-podcast-advertising-usa/
Westwood One. (2020). Interest in podcast advertising among agencies and advertisers in the United States as of August 2020. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/1205721/interest-podcast-advertising-usa/
Westwood One. "Interest in Podcast Advertising among Agencies and Advertisers in The United States as of August 2020." Statista, Statista Inc., 11 Sep 2020, https://www.statista.com/statistics/1205721/interest-podcast-advertising-usa/
Westwood One, Interest in podcast advertising among agencies and advertisers in the United States as of August 2020 Statista, https://www.statista.com/statistics/1205721/interest-podcast-advertising-usa/ (last visited August 15, 2022)