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Objectives of in-house programmatic advertising campaigns in the U.S. 2020

Published by Statista Research Department, Mar 12, 2021
During a 2020 survey, 43 percent of responding brands from the United States stated that the main objective of in-house programmatic advertising campaigns was cost efficiency. On the other hand, cross channel planning and execution was considered a top objective only by 16 percent of responding brands.

Objectives of in-house programmatic advertising campaigns in the United States in 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.
Original question: "Thinking about current and past programmatic in-house activities , what are the top three objectives?"

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