Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Objectives of in-house programmatic advertising campaigns in Latin America 2020

Published by Statista Research Department, Mar 31, 2021
During a 2020 survey fielded in Brazil and in Mexico, 44 percent of responding brands in stated that the main objectives of in-house programmatic advertising campaigns were campaign effectiveness and cost efficiency. By contrast, data management and data ownership were important objectives by 19 percent of responding brands.

Objectives of in-house programmatic advertising campaigns in Brazil and Mexico in 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until Oct 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2021
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2020

Region

Brazil, Mexico, LAC

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.
Original question: "Thinking about current and past programmatic in-house activities , what are the top three objectives?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Programmatic advertising worldwide"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising in the UKAdvertising in the UK
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu