During a 2020 survey fielded in Brazil and in Mexico, 44 percent of responding brands in stated that the main objectives of in-house programmatic advertising campaigns were campaign effectiveness and cost efficiency. By contrast, data management and data ownership were important objectives by 19 percent of responding brands.
Objectives of in-house programmatic advertising campaigns in Brazil and Mexico in 2020
The source does not provide information about the survey methodology. Original question: "Thinking about current and past programmatic in-house activities , what are the top three objectives?"
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mindtalks.ai. (August 4, 2020). Objectives of in-house programmatic advertising campaigns in Brazil and Mexico in 2020 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1206446/objectives-in-house-programmatic-advertising-campaigns-latin-america/
mindtalks.ai. "Objectives of in-house programmatic advertising campaigns in Brazil and Mexico in 2020." Chart. August 4, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1206446/objectives-in-house-programmatic-advertising-campaigns-latin-america/
mindtalks.ai. (2020). Objectives of in-house programmatic advertising campaigns in Brazil and Mexico in 2020. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1206446/objectives-in-house-programmatic-advertising-campaigns-latin-america/
mindtalks.ai. "Objectives of In-house Programmatic Advertising Campaigns in Brazil and Mexico in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1206446/objectives-in-house-programmatic-advertising-campaigns-latin-america/
mindtalks.ai, Objectives of in-house programmatic advertising campaigns in Brazil and Mexico in 2020 Statista, https://www.statista.com/statistics/1206446/objectives-in-house-programmatic-advertising-campaigns-latin-america/ (last visited July 01, 2022)
