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Programmatic buying functions being outsourced in Latin America 2020

Published by Statista Research Department, Sep 14, 2021
In a 2020 survey, 30 percent of responding organizations from Brazil and Mexico stated that they were working on building technology with a partner, while 27 percent of respondents were considering to work with a partner to do it. By contrast, only 16 percent of responding organizations managed the ownership of data management platforms (DMP) contracts campaign with a partner, while only eight percent of them were considering working on that with a partner.

Programmatic buying functions being outsourced in Brazil and Mexico in 2020

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Sources

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Release date

August 2020

Region

Brazil, Mexico, LAC

Survey time period

2020

Special properties

Brazil and Mexico only

Supplementary notes

The source does not provide information about the survey methodology.

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