In a 2020 survey, 30 percent of responding organizations from Brazil and Mexico stated that they were working on building technology with a partner, while 27 percent of respondents were considering to work with a partner to do it. By contrast, only 16 percent of responding organizations managed the ownership of data management platforms (DMP) contracts campaign with a partner, while only eight percent of them were considering working on that with a partner.
Programmatic buying functions being outsourced in Brazil and Mexico in 2020
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mindtalks.ai. (August 4, 2020). Programmatic buying functions being outsourced in Brazil and Mexico in 2020 [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1206534/programmatic-buying-functions-being-outsourced-lac/
mindtalks.ai. "Programmatic buying functions being outsourced in Brazil and Mexico in 2020." Chart. August 4, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1206534/programmatic-buying-functions-being-outsourced-lac/
mindtalks.ai. (2020). Programmatic buying functions being outsourced in Brazil and Mexico in 2020. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1206534/programmatic-buying-functions-being-outsourced-lac/
mindtalks.ai. "Programmatic Buying Functions Being Outsourced in Brazil and Mexico in 2020." Statista, Statista Inc., 4 Aug 2020, https://www.statista.com/statistics/1206534/programmatic-buying-functions-being-outsourced-lac/
mindtalks.ai, Programmatic buying functions being outsourced in Brazil and Mexico in 2020 Statista, https://www.statista.com/statistics/1206534/programmatic-buying-functions-being-outsourced-lac/ (last visited August 18, 2022)