Australia: digital activity value added share by segment

In financial year 2020, the share of digital activity value added that came from support services in Australia amounted to around 44 percent. Support services made up the largest share of the value added by digital activity, with demand for computer systems design and data processing services driving this segment.

Distribution of digital activity value added in Australia from financial year 2018 to 2020, by segment

Characteristic	Hardware	Software	E-commerce - retail	Digital media	E-commerce - wholesale	Telecommunications	Support services
2020	1.8%	2.9%	5.5%	5.1%	18.9%	21.7%	44%
2019	1.8%	3%	4.7%	5.8%	18%	23%	43.6%
2018	1.8%	3.3%	4%	6.8%	17.8%	24.2%	42%

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Release date

October 2021

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Region

Australia

Survey time period

financial year 2018 to 2020

Supplementary notes

The source measures digital activity in Australia as the production of:
- Digital enabling infrastructure, such as computer hardware, software, telecommunications equipment and support services that form and facilitate the use of computer networks;
- Digital media, which covers digital audio, video and advertisement broadcasting services that can be created, accessed, stored or viewed on digital devices; and
- E-commerce, which incorporate retail and wholesale services and margins from digitally ordered or platform enabled online transactions.

Australia's financial year runs from July 1 of the previous year to June 30 of the stated year.

Values have been rounded.

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