Data unified with CDPs in the U.S. 2020

During a 2020 survey carried out among marketing technology decision makers from the United States, 47 percent of respondents stated they had already unified first-party customer profile data with their customer data platform; further 18 percent said they were hoping to unify such data with their CDP.

Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020

Characteristic	Currently unified	Hoping to unify
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

November 2020

More information

Region

United States

Survey time period

July 27 to August 17, 2020

Number of respondents

101 respondents

Special properties

among martech decision makers

Supplementary notes

Original question: "Which types of data are you currently merging or unifying today with your customer data platforms (CDP?"
Respondents were marketing technology decision makers, managers and above, involved in the selection and use of company's customer data management solution providers or platforms, using at least one customer data platform (CDP) tracked in this study, from companies with an annual revenue equal to or higher than 500 million U.S. dollars.

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