During a 2020 survey carried out among marketing technology decision makers from the United States, 47 percent of respondents stated they had already unified first-party customer profile data with their customer data platform; further 18 percent said they were hoping to unify such data with their CDP.
Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020
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Advertiser Perceptions. (November 5, 2020). Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/1208495/cdps-data-unify-usa/
Advertiser Perceptions. "Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020." Chart. November 5, 2020. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/1208495/cdps-data-unify-usa/
Advertiser Perceptions. (2020). Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/1208495/cdps-data-unify-usa/
Advertiser Perceptions. "Types of Data Merged or Unified with Customer Data Platforms (Cdps) in The United States as of August 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1208495/cdps-data-unify-usa/
Advertiser Perceptions, Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020 Statista, https://www.statista.com/statistics/1208495/cdps-data-unify-usa/ (last visited May 21, 2022)