A February 2020 survey of marketers in the United States and the United Kingdom asked respondents how extensive they thought personalization was in their organization. According to 60 percent of participating marketers the digital content of their company was extensively personalized, with 27 percent saying their personalization was very extensive.
Extent of personalization of digital content according to marketers in the United States and the United Kingdom as of February 2020
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Adobe. (May 26, 2020). Extent of personalization of digital content according to marketers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/1208526/personalization-usage-extent-marketers/
Adobe. "Extent of personalization of digital content according to marketers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/1208526/personalization-usage-extent-marketers/
Adobe. (2020). Extent of personalization of digital content according to marketers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/1208526/personalization-usage-extent-marketers/
Adobe. "Extent of Personalization of Digital Content According to Marketers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208526/personalization-usage-extent-marketers/
Adobe, Extent of personalization of digital content according to marketers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208526/personalization-usage-extent-marketers/ (last visited May 16, 2022)
