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Extent of personalization used by marketers in the U.S. and the UK 2020

Published by Statista Research Department, Feb 24, 2021
A February 2020 survey of marketers in the United States and the United Kingdom asked respondents how extensive they thought personalization was in their organization. According to 60 percent of participating marketers the digital content of their company was extensively personalized, with 27 percent saying their personalization was very extensive.

Extent of personalization of digital content according to marketers in the United States and the United Kingdom as of February 2020

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Sources

Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

404*

Method of interview

Online survey

Supplementary notes

*302 respondents from the U.S. and 102 respondents from the UK
Question: How extensive is your organization's personalization of digital content?

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