Automated e-commerce e-mail marketing conversion rates 2022, by content type

Published by
Valentina Dencheva,
May 30, 2023
According to global data gathered on an e-mail marketing automation platform, automated welcome emails sent by e-commerce players had a conversion rate of three percent in 2022; for automated cart abandonment emails, the rate stood at 2.39 percent.

Automated e-commerce e-mail marketing conversion rates worldwide in 2022, by type of content

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2023

Region

Worldwide

Survey time period

2022

Special properties

based on 12 billion email messages sent from the Omnisend platform; wider industry metrics may vary

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Email marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Email marketing worldwide

Overview

3

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu