A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among them. According to the findings, 96 percent of respondents from the music / media / movies sector said they were using personalization as part of their marketing efforts. The same was true for 95 percent of marketers for both gardening, and arts and crafts product categories.
Share of industry professionals using marketing personalization in the United States as of March 2019, by product category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Companies doing well at personalization offline in the U.S. 2017
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- North American consumer preference of retail personalization form 2017, by gender
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Change in marketing budgets for advanced TV worldwide 2019
- Attitude on the use of online activities for personalized marketing Japan 2019
- Main obstacles to using personalization among North American marketers 2017
- Attitude on sharing personal data for personalized marketing Japan 2019
- North American consumer preference of retail personalization form 2017, by age group
- Satisfaction with purchase history based product recommendations in the U.S. 2016
- U.S. primary attitude towards personalized video ads 2017
- Satisfaction with product recommendations in the U.S. 2016, by age
- Enterprises personalizing websites for regular visitors in Sweden 2018, by industry
- Awareness of personalized marketing Japan 2019, by age group
- Noticeability of purchase history based product recommendations in the U.S. 2016
- Shopping: increased likelihood of buying clothing by personalized showcasing UK 2015
TRG. (September 1, 2019). Share of industry professionals using marketing personalization in the United States as of March 2019, by product category [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. "Share of industry professionals using marketing personalization in the United States as of March 2019, by product category." Chart. September 1, 2019. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. (2019). Share of industry professionals using marketing personalization in the United States as of March 2019, by product category. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG. "Share of Industry Professionals Using Marketing Personalization in The United States as of March 2019, by Product Category." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/
TRG, Share of industry professionals using marketing personalization in the United States as of March 2019, by product category Statista, https://www.statista.com/statistics/1211614/marketing-personalization-usage-category-us/ (last visited July 05, 2022)