Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com
Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Read more

Marketing personalization use in the U.S 2019, by category

Published by Statista Research Department, Feb 26, 2021
A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among them. According to the findings, 96 percent of respondents from the music / media / movies sector said they were using personalization as part of their marketing efforts. The same was true for 95 percent of marketers for both gardening, and arts and crafts product categories.

Share of industry professionals using marketing personalization in the United States as of March 2019, by product category

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2021
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2019

Region

United States

Survey time period

March 2019

Number of respondents

401 respondents

Special properties

among advertising and marketing executives

Supplementary notes

Question: "Do you utilize personalization in your marketing efforts?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Marketing personalization in the U.S."

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Personalized marketing E-mail marketingU.S. Millennials: Media & MarketingInfluence marketingMarketing technology
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu