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Marketing personalization use in the U.S 2019, by category

A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among them. According to the findings, 96 percent of respondents from the music / media / movies sector said they were using personalization as part of their marketing efforts. The same was true for 95 percent of marketers for both gardening, and arts and crafts product categories.

Share of industry professionals using marketing personalization in the United States as of March 2019, by product category

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Release date

September 2019


United States

Survey time period

March 2019

Number of respondents

401 respondents

Special properties

among advertising and marketing executives

Supplementary notes

Question: "Do you utilize personalization in your marketing efforts?"

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Statistics on "Marketing personalization in the U.S."

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