Try our corporate solution for free!

Average monthly retailer marketing personalization revenue in the U.S 2019, by type

Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Single Account

$39 $59 per month *
in the first 12 months
33% off until Sep 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2019

Region

United States

Survey time period

March 2019

Number of respondents

147 respondents

Special properties

among retail advertising and marketing executives

Supplementary notes

Question: "From the following list, select the appropriate response for the personalization tactics that you utilize in your marketing efforts. From the following list select your performance results; (Select One for Each) Average for each selected."
The source defines the personalization types as follows:
Basic - first name; subject line
Purchase - RFM CRM targeting; targeting based on past purchases; e-mail body dynamic content
Advanced - real-time data; rules based personalization; live inventory data; stream-based click data and events; rendering offers at open time

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Marketing personalization in the United States"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.