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Average monthly retailer marketing personalization revenue in the U.S 2019, by type

Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type

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Release date

September 2019


United States

Survey time period

March 2019

Number of respondents

147 respondents

Special properties

among retail advertising and marketing executives

Supplementary notes

Question: "From the following list, select the appropriate response for the personalization tactics that you utilize in your marketing efforts. From the following list select your performance results; (Select One for Each) Average for each selected."
The source defines the personalization types as follows:
Basic - first name; subject line
Purchase - RFM CRM targeting; targeting based on past purchases; e-mail body dynamic content
Advanced - real-time data; rules based personalization; live inventory data; stream-based click data and events; rendering offers at open time

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Statistics on "Marketing personalization in the United States"

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