Marketing personalization retailer revenue U.S.

A study conducted among marketing professionals in the United Sates in March 2019 evaluated the state of personalization usage among retailers. Based on the results, it was found that on average retailers saw 5.8 thousand U.S. dollars in monthly revenue from their basic personalization efforts.

Average monthly revenue from marketing personalization according to retailers in the United States as of March 2019, by personalization type (in U.S. dollars)

Characteristic	Revenue in U.S. dollars
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Release date

September 2019

More information

Region

United States

Survey time period

March 2019

Number of respondents

147 respondents

Special properties

among retail advertising and marketing executives

Supplementary notes

Question: "From the following list, select the appropriate response for the personalization tactics that you utilize in your marketing efforts. From the following list select your performance results; (Select One for Each) Average for each selected."
The source defines the personalization types as follows:
Basic - first name; subject line
Purchase - RFM CRM targeting; targeting based on past purchases; e-mail body dynamic content
Advanced - real-time data; rules based personalization; live inventory data; stream-based click data and events; rendering offers at open time

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