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Data used for personalization on e-commerce websites U.S. and UK 2020

During a study conducted among e-commerce professionals in the UK and the U.S. in July 2020, respondents were asked about their use of personalization on their websites. According to the results, 76 percent of survey participants were already using real-time behavioral data to personalize user experience on their e-commerce websites.

Leading data points used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020

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Source

Release date

August 2020

Region

United Kingdom, United States

Survey time period

July 6 to 20, 2020

Number of respondents

400*

Special properties

senior marketers and e-commerce directors

Method of interview

Online survey

Supplementary notes

*The sample was divided equally between respondents form the UK and the U.S.

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Statistics on "Marketing personalization in the U.S."

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