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Segmentation used for personalization on e-commerce websites U.S. and UK 2020

According to the results of a study conducted among e-commerce professionals in the UK and the U.S. in July 2020, 68 percent of respondents were already using real-time behavioral decisioning segmentation in the effort to personalize their e-commerce websites. Static segments were also used by 68 percent of e-commerce professionals.

Leading segmentation methods used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020

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Source

Release date

August 2020

Region

United Kingdom, United States

Survey time period

July 6 to 20, 2020

Number of respondents

400*

Special properties

senior marketers and e-commerce directors

Method of interview

Online survey

Supplementary notes

*The sample was divided equally between respondents form the UK and the U.S.

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Statistics on "Marketing personalization in the U.S."

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