According to the results of a study conducted among e-commerce professionals in the UK and the U.S. in July 2020, 68 percent of respondents were already using real-time behavioral decisioning segmentation in the effort to personalize their e-commerce websites. Static segments were also used by 68 percent of e-commerce professionals.
Leading segmentation methods used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020
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Yieldify. (August 20, 2020). Leading segmentation methods used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1211728/segmentation-personalization-ecommerce-website-us-uk/
Yieldify. "Leading segmentation methods used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020." Chart. August 20, 2020. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1211728/segmentation-personalization-ecommerce-website-us-uk/
Yieldify. (2020). Leading segmentation methods used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1211728/segmentation-personalization-ecommerce-website-us-uk/
Yieldify. "Leading Segmentation Methods Used for Personalization of E-commerce Websites in The United States and The United Kingdom as of July 2020." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/1211728/segmentation-personalization-ecommerce-website-us-uk/
Yieldify, Leading segmentation methods used for personalization of e-commerce websites in the United States and the United Kingdom as of July 2020 Statista, https://www.statista.com/statistics/1211728/segmentation-personalization-ecommerce-website-us-uk/ (last visited May 22, 2022)
