India: intention to purchase a smartphone by gender

A survey conducted in India in 2019 found that nine percent of male non-smartphone users intended to purchase a smartphone in the next six months, while eight percent of female non-smartphone users intended to do the same. The narrow margin between genders suggested that the smartphone gender gap is likely to shrink, but women's lack of financial agency in making purchasing decisions might be an obstacle to realize it.

Intention to purchase a smartphone by non-smartphone owners in India in 2019, by gender

Characteristic	Share of respondents
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Release date

May 2020

More information

Region

India

Survey time period

2017 to 2019

Number of respondents

approx. 2,000

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

Specific date of survey was not mentioned by the source. The release date reflects the date of access.

Survey base: non-smartphone owners that intended to acquire a smartphone in the next six months.

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