Beauty influencer marketing: publication formats in France

In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram). Looking at how these Instagrammers promote their products, selfies and tutorials were the most common types of content promoted on their accounts.

Most popular publication formats of French beauty influencers on Instagram in 2018, by type of format

Characteristic	Publication types
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Release date

January 2019

More information

Region

France

Survey time period

2018

Number of respondents

3,000 beauty influencers

Special properties

Instagram influencers with more than 3,500 followers*

Supplementary notes

* The following information was provided by the source: "study carried out by Lefty on all Instagram influencers (number of subscribers> 3,500) indexed, compiled and analyzed by Lefty technology (Post classification AI technology). A beauty influencer is defined as an influencer who published at least two beauty related posts during the study period."

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