According to the source, one in three content creators did not change their practices with the Covid-19 crisis. For those who have noticed a change, most of them had adapted their subjects of speech by addressing new topics (51 percent), some topics were left behind (35 percent) or abandoned (18 percent). Others tried new ways to communicate, by registering on new platforms (36 percent) or by testing new types of publication (36 percent).
Changes in activity for French influencers due to the COVID-19 induced lockdown in 2020
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Reech. (December 8, 2020). Changes in activity for French influencers due to the COVID-19 induced lockdown in 2020 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/1214302/change-in-practice-covid-19-france-influencers-social-media/
Reech. "Changes in activity for French influencers due to the COVID-19 induced lockdown in 2020." Chart. December 8, 2020. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/1214302/change-in-practice-covid-19-france-influencers-social-media/
Reech. (2020). Changes in activity for French influencers due to the COVID-19 induced lockdown in 2020. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/1214302/change-in-practice-covid-19-france-influencers-social-media/
Reech. "Changes in Activity for French Influencers Due to The Covid-19 Induced Lockdown in 2020." Statista, Statista Inc., 8 Dec 2020, https://www.statista.com/statistics/1214302/change-in-practice-covid-19-france-influencers-social-media/
Reech, Changes in activity for French influencers due to the COVID-19 induced lockdown in 2020 Statista, https://www.statista.com/statistics/1214302/change-in-practice-covid-19-france-influencers-social-media/ (last visited August 13, 2022)