Type of researched information before purchasing a product in France 2021, by device
compare prices between different shopping platforms. However, according to this study conducted by Opinionway for Proximis, mobile phones were mostly used to find the store location, regardless of being in-store or at home. The computer was used the most, with about 55 percent coverage to gain more information about the product caracterisics in France in 2021.
Looking at the reasons for which French people used their phones while shopping in-store, most used them to