Willingness to support Better Ads-certified websites in the U.S. 2020

Published by Statista Research Department, Jan 10, 2023
During a 2020 survey, 44.2 percent of responding ad block users from the United States stated they were more willing to support sites that are Better Ads-certified than sites that were not Better Ads-certified. Better Ads standard is being developed by an international alliance of online media companies aimed at improving consumers' experiences with digital advertising. In the U.S., around a quarter of internet users has enabled ad blocking.

Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2020

Region

United States

Survey time period

June 22 to August 5, 2020

Number of respondents

1,200 respondents

Special properties

among ad block users

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Global overview

6

Demographics

5

Desktop vs. mobile

6

Consumer attitudes

4

Monetization

6

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Ad blocking in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in CanadaDigital advertising in North America
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu