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Leading factors considered when buying beauty products Indonesia 2020, by score

Published by Hanadian Nurhayati-Wolff, Mar 11, 2021
Price and ingredients of the product were the two main factors that were considered when purchasing beauty products according to respondents of a survey conducted in Indonesia in September 2020, with a score of 7.49 and 7.37 respectively. Offers, promotions and discounts were also stated as one of the leading factors that could sway their purchasing decision.

Most important factors considered when buying beauty products in Indonesia as of September 2020, by score

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Source

Release date

November 2020

Region

Indonesia

Survey time period

September 1 to 3, 2020

Number of respondents

1,026 respondents

Age group

15-44 years

Special properties

all respondents were female

Method of interview

Online survey

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