In 2022, approximately 74.3 percent of Thai households bought Colgate products. Sunsilk came after, with around 53.6 percent of households purchasing this brand in Thailand. In that year, Colgate earned 97 million consumer reach points among other health and personal care brands in the country.
Share of household purchasing health and personal care products in Thailand in 2022, by brand
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Kantar Worldpanel. (July 5, 2023). Share of household purchasing health and personal care products in Thailand in 2022, by brand [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/?__sso_cookie_checker=failed
Kantar Worldpanel. "Share of household purchasing health and personal care products in Thailand in 2022, by brand ." Chart. July 5, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/?__sso_cookie_checker=failed
Kantar Worldpanel. (2023). Share of household purchasing health and personal care products in Thailand in 2022, by brand . Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/?__sso_cookie_checker=failed
Kantar Worldpanel. "Share of Household Purchasing Health and Personal Care Products in Thailand in 2022, by Brand ." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/?__sso_cookie_checker=failed
Kantar Worldpanel, Share of household purchasing health and personal care products in Thailand in 2022, by brand Statista, https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/?__sso_cookie_checker=failed (last visited January 24, 2025)
Share of household purchasing health and personal care products in Thailand in 2022, by brand [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/?__sso_cookie_checker=failed
