As of January 2020, Wardah had the highest sales on Shopee, Tokopedia, and Bukalapak, with 6.6 million, 614 thousand, and 83 thousand items sold respectively. Meanwhile, Trulum saw the most items sold on Tokopedia, with 1.4 million items sold compared to 64 thousand on Shopee and four thousand on Bukalapak.
Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand
(in 1,000s)
An analysis of products from three online stores that are visible to the public: Tokopedia: 15.3 million products Bukalapak: 4.6 million products Shopee: 2.3 million products
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Asosiasi Digital Marketing Indonesia (Digimind). (February 11, 2020). Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/?__sso_cookie_checker=failed
Asosiasi Digital Marketing Indonesia (Digimind). "Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s)." Chart. February 11, 2020. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/?__sso_cookie_checker=failed
Asosiasi Digital Marketing Indonesia (Digimind). (2020). Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/?__sso_cookie_checker=failed
Asosiasi Digital Marketing Indonesia (Digimind). "Number of Cosmetic Items Sold in Major Online Stores in Indonesia as of January 2020, by Brand (in 1,000s)." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/?__sso_cookie_checker=failed
Asosiasi Digital Marketing Indonesia (Digimind), Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s) Statista, https://www.statista.com/statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/?__sso_cookie_checker=failed (last visited January 22, 2025)
Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s) [Graph], Asosiasi Digital Marketing Indonesia (Digimind), February 11, 2020. [Online]. Available: https://www.statista.com/statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/?__sso_cookie_checker=failed
