Consumers are willing to spend more for a better movie and video streaming experience in China. As of December 2020, almost a quarter of the paid users of the online video platforms in the country spent over 1,000 yuan monthly on accessing the premium content.
Share of paid online video users in China in 2020, by monthly spending level
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QuestMobile. (February 2, 2021). Share of paid online video users in China in 2020, by monthly spending level [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1219432/china-monthly-spending-on-online-video-services/
QuestMobile. "Share of paid online video users in China in 2020, by monthly spending level." Chart. February 2, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1219432/china-monthly-spending-on-online-video-services/
QuestMobile. (2021). Share of paid online video users in China in 2020, by monthly spending level. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1219432/china-monthly-spending-on-online-video-services/
QuestMobile. "Share of Paid Online Video Users in China in 2020, by Monthly Spending Level." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1219432/china-monthly-spending-on-online-video-services/
QuestMobile, Share of paid online video users in China in 2020, by monthly spending level Statista, https://www.statista.com/statistics/1219432/china-monthly-spending-on-online-video-services/ (last visited June 25, 2022)