According to the survey conducted by KuRunData among 1,005 Chinese consumers, more than half of respondents preferred to watch shopping-related live streaming on Singles' Day on Taobao and Tmall, two Alibaba-owned e-commerce platforms. Meanwhile, around 14 percent of respondents said Douyin was their first choice for Singles' Day live streaming shopping.
Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020
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KuRunData. (January 14, 2021). Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020 [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1219861/china-leading-livestreaming-platforms-during-singles-day-sales/
KuRunData. "Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020." Chart. January 14, 2021. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1219861/china-leading-livestreaming-platforms-during-singles-day-sales/
KuRunData. (2021). Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1219861/china-leading-livestreaming-platforms-during-singles-day-sales/
KuRunData. "Leading E-commerce Platforms for Watching Shopping Livestreams among Consumers during Singles' Day Sales in China in 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1219861/china-leading-livestreaming-platforms-during-singles-day-sales/
KuRunData, Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020 Statista, https://www.statista.com/statistics/1219861/china-leading-livestreaming-platforms-during-singles-day-sales/ (last visited April 18, 2024)
Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020 [Graph], KuRunData, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1219861/china-leading-livestreaming-platforms-during-singles-day-sales/