China: leading livestreaming platforms during Singles' Day sales 2020

According to the survey conducted by KuRunData among 1,005 Chinese consumers, more than half of respondents preferred to watch shopping-related live streaming on Singles' Day on Taobao and Tmall, two Alibaba-owned e-commerce platforms. Meanwhile, around 14 percent of respondents said Douyin was their first choice for Singles' Day live streaming shopping.

Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020

Characteristic	Share of respondents
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Release date

January 2021

More information

Region

China

Survey time period

2020

Number of respondents

1,005 respondents

Special properties

one answer allowed

Method of interview

Online survey

Supplementary notes

The survey was conducted among 1,005 respondents in China.
Around 75 percent of respondents were female, about 25 percent were male.

Original question: Which e-commerce platform is your first choice for watching shopping-related live streaming on Singles' Day?

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