In 2023, many Italian users consulted the prices of vitamins and supplements online. More than 10 million online searches were directed to this product category, while mobiles and smartphones ranked second, with 4.1 million online searches.
Most searched product categories online in Italy in 2023 (in millions)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Most popular online shops by reach in Poland 2022-2023
- Premium Statistic Price comparison portals usage among mobile shoppers South Korea 2019
- Premium Statistic Most popular online shops by number of users in Poland 2022-2023
- Basic Statistic Share of U.S. e-commerce merchants offering guest checkout 2020
- Basic Statistic Share of U.S. ecommerce merchants offering at least one buy button 2016-2020
- Basic Statistic Share of U.S. e-commerce merchants offering select buy buttons as of Q1 2020
- Basic Statistic U.S. e-commerce buy button reach Q1 2020, by vertical
- Premium Statistic Common ways online shoppers worldwide research unfamiliar digital retailers 2019
- Premium Statistic Online shopping habits of U.S. consumers 2018
- Premium Statistic Number of e-commerce transactions in Turkey 2015-2023, by quarter
About the region
10
- Premium Statistic E-commerce companies' presence on online marketplaces in Italy 2023
- Premium Statistic Provinces with the most natural cosmetics online shops in Italy 2021
- Premium Statistic Regions with most online shops of natural cosmetics in Italy 2021
- Premium Statistic Number of e-commerce cosmetics shops in Italy 2021, by category
- Premium Statistic E-commerce companies' share of revenue generated on marketplaces in Italy 2021
- Premium Statistic Most common e-commerce systems used by e-commerce companies in Italy 2020
- Premium Statistic Distribution of e-commerce companies' revenue in Italy 2020, by platform
- Premium Statistic Italy: product research via smartphone 2015
- Premium Statistic Importance of low-priced products by category in Italy 2023
- Premium Statistic Share of Italians booking holiday accommodations online in 2019, by age
Selected statistics
1
Other regions
10
- Premium Statistic United States: pre-purchase online activities 2015
- Premium Statistic Slovenia: pre-purchase online activities 2015
- Premium Statistic Vietnam: pre-purchase online activities 2015
- Premium Statistic Turkey: pre-purchase online activities 2015
- Premium Statistic Brazil: pre-purchase online activities 2015
- Premium Statistic Singapore: pre-purchase online activities 2015
- Premium Statistic Mexico: pre-purchase online activities 2015
- Premium Statistic Canada: pre-purchase online activities 2015
- Premium Statistic Malaysia: pre-purchase online activities 2015
- Premium Statistic United Kingdom: pre-purchase online activities 2015
Related statistics
10
- Premium Statistic Leading e-commerce challenges facing Amazon sellers in the U.S. 2022
- Basic Statistic U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Premium Statistic Amazon usage among independent businesses in the U.S. 2022
- Premium Statistic Retail m-commerce growth in the U.S. 2019-2027
- Premium Statistic Number of online reviews products should have in the U.S. 2021
- Premium Statistic Black Friday & Cyber Monday e-commerce parcel volume growth in the U.S. 2019-2021
- Premium Statistic Grocery e-commerce sales worldwide before and after COVID-19
- Premium Statistic Quarterly e-commerce share in total U.S. retail sales 2010-2023
- Premium Statistic Cart abandonment rate in Canada 2023, by device
- Basic Statistic Total global visitor traffic to Amazon.com 2023
Further related statistics
10
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Travelers completing feedback surveys worldwide in 2013, by region
- Net sales of GameStop worldwide 2010-2022, by region
- Revenue of Sohu in China 2022, by segment
- Baidu's total revenue 2013-2023
- Sales share of L'Oréal's global cosmetic branch 2022, by business segment
- Sales share of L'Oréal's global cosmetic branch 2022, by geographic zone
- Operating income of Tripadvisor worldwide 2008-2023
Further Content: You might find this interesting as well
Statistics
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Travelers completing feedback surveys worldwide in 2013, by region
- Net sales of GameStop worldwide 2010-2022, by region
- Revenue of Sohu in China 2022, by segment
- Baidu's total revenue 2013-2023
- Sales share of L'Oréal's global cosmetic branch 2022, by business segment
- Sales share of L'Oréal's global cosmetic branch 2022, by geographic zone
- Operating income of Tripadvisor worldwide 2008-2023
Trovaprezzi.it. (September 30, 2023). Most searched product categories online in Italy in 2023 (in millions) [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1219980/leading-product-categories-searched-online/
Trovaprezzi.it. "Most searched product categories online in Italy in 2023 (in millions)." Chart. September 30, 2023. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1219980/leading-product-categories-searched-online/
Trovaprezzi.it. (2023). Most searched product categories online in Italy in 2023 (in millions). Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1219980/leading-product-categories-searched-online/
Trovaprezzi.it. "Most Searched Product Categories Online in Italy in 2023 (in Millions)." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/1219980/leading-product-categories-searched-online/
Trovaprezzi.it, Most searched product categories online in Italy in 2023 (in millions) Statista, https://www.statista.com/statistics/1219980/leading-product-categories-searched-online/ (last visited April 24, 2024)
Most searched product categories online in Italy in 2023 (in millions) [Graph], Trovaprezzi.it, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/1219980/leading-product-categories-searched-online/