In 2022, snacks and desserts accounted for nearly one-quarter of the total advertising spending in the consumer packaged goods (CPG) sector in the United States. Household products had a share of 20 percent in the industry's ad expenditures.
Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category
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MediaRadar. (January 5, 2023). Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1220195/cpg-ad-spend-us-category/?__sso_cookie_checker=failed
MediaRadar. "Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category." Chart. January 5, 2023. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1220195/cpg-ad-spend-us-category/?__sso_cookie_checker=failed
MediaRadar. (2023). Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1220195/cpg-ad-spend-us-category/?__sso_cookie_checker=failed
MediaRadar. "Distribution of Consumer Packaged Goods (Cpg) Advertising Spending in The United States in 2022, by Selected Sub-category." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1220195/cpg-ad-spend-us-category/?__sso_cookie_checker=failed
MediaRadar, Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category Statista, https://www.statista.com/statistics/1220195/cpg-ad-spend-us-category/?__sso_cookie_checker=failed (last visited February 17, 2025)
Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category [Graph], MediaRadar, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1220195/cpg-ad-spend-us-category/?__sso_cookie_checker=failed