Italy: share of enterprises selling online 2022

In 2022, nearly 11 percent of all Italian firms reported to have sold products or services through online channels for just one percent of their total sales. Considering all economic sectors, less than four percent of Italian enterprises reported to have generated up to 25 percent of their total sales through websites or marketplaces.

Share of Italian enterprises selling online via web from 2017 to 2022, by sales percentage in total sales

Percentage of web sales as a proportion of total sales	More or equal to 1 percent	More or equal to 2 percent	More or equal to 5 percent	More or equal to 10 percent	More or equal to 25 percent	More or equal to 50 percent
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Release date

September 2023

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Region

Italy

Survey time period

2017 to 2022

Supplementary notes

Enterprises of total economic activities (c-n, including 951, excluding 75 and k).
The survey covers the universe of enterprises with 10 or more persons employed active, according to the classification of economic activities adopted in Italy (Ateco 2002), in the areas of manufacturing (D), construction (F), wholesale and detail (G), hotels (H), transport, storage and communication (I), real estate activities, renting, research and development (K) and audiovisual (O). Since 2009, economic activities are those considered by the division 10 to 82 under the new Ateco 2007 (derived by Nace Rev. 2) classification (excluding the section K-Financial and insurance activities and division 75-veterinary services).

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