U.S. total and e-commerce sports, hobby, instrument, and book stores sales 2004-2022

In 2022, sales of U.S. sporting goods, hobby, musical instrument, and bookstore stores were valued at a total of about 103 billion U.S. dollars. Approximately 6.13 billion of those sales were specifically generated online.

Sporting goods sales in the U.S.

Much of the sales generated by these different store types was specifically made by sporting goods stores: in 2022, sporting goods stores in the United States accounted for a total of about 63 billion U.S. dollars of sales. Sporting goods store sales have grown considerably in the past few years. U.S. hobby, toy, and game store sales developed a similar line graph, as sales for this category likewise grew substantially.

 

What do consumers like to buy online?

In recent years, store sales declined in favor of e-commerce mainly because buying online has become a widespread commonality. Some product types, however, are more frequently acquired online than others. For instance, when asked which of the following products they mostly bought online rather than offline, over a third consumers in the United States said they usually purchased apparel on the web. In contrast, less than 10 percent of respondents had a habit of buying DIY and gardening goods using online channels.