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Analytic tools used in French companies to measure the success of online content 2020

Most common analytic tools used in French companies to measure the success of online content in 2020

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Release date

October 2020



Survey time period

September 2020

Number of respondents

100 respondents

Special properties

Marketing experts of French companies*

Supplementary notes

* The source adds the following information: " By interviewing more than 100 companies, the study exposes the vision of many sectors, the majority of which are represented by Communication / Marketing / Media (27%), IT (14%), Retail / Mass distribution ( 11%) as well as Banks / Insurance / Financial Services (8%). These activities are aimed at different markets (BtoB 47%, BtoC, 17%, both 36%), whose audiences do not have the same needs or the same search behavior on the Internet. With a panel made up half of traditional companies (54%) and pure players (46%), their business model and their approach to digital are different. The the size of the companies in the panel were made up of 50% SMEs and 29% VSEs."

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