South Korea: app download trend after COVID-19 among Millennials and Gen Z 2020

According to a survey on the app user trends in South Korea in April 2020, roughly 42 percent of Millennials and Gen Z respondents answered that they have downloaded video streaming apps during the last 15 to 30 days after everyday life changed due to the coronavirus. The number of video streaming services has grown steadily through the last years, the one with the most subscribers in South Korea being Oksusu.

Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020

Characteristic	Share of respondents
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Release date

August 2020

More information

Region

South Korea

Survey time period

April 2020

Number of respondents

475 respondents

Age group

18-38 years

Supplementary notes

Original question: "Apps of which category out of the following ones did you download during the last 15 to 30 days after everyday life changed due to Corona19?"

Number of respondents per generation:

Generation Z (under 25 years old):
139 respondents.

Millennials (25 to 38 years old):
336 respondents.

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