During a 2023 survey among consumers following brands on social media in Spain, 35 percent of respondents stated they believed brands should post on social media two or three times a week; 21 percent said their preferred frequency was once a week.
Preferred frequency of brands posting on social media according to followers in Spain as of March 2023
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IAB Spain. (May 10, 2023). Preferred frequency of brands posting on social media according to followers in Spain as of March 2023 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1221341/frequency-brands-posting-social-media-spain/?__sso_cookie_checker=failed
IAB Spain. "Preferred frequency of brands posting on social media according to followers in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1221341/frequency-brands-posting-social-media-spain/?__sso_cookie_checker=failed
IAB Spain. (2023). Preferred frequency of brands posting on social media according to followers in Spain as of March 2023. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1221341/frequency-brands-posting-social-media-spain/?__sso_cookie_checker=failed
IAB Spain. "Preferred Frequency of Brands Posting on Social Media According to Followers in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1221341/frequency-brands-posting-social-media-spain/?__sso_cookie_checker=failed
IAB Spain, Preferred frequency of brands posting on social media according to followers in Spain as of March 2023 Statista, https://www.statista.com/statistics/1221341/frequency-brands-posting-social-media-spain/?__sso_cookie_checker=failed (last visited January 20, 2025)
Preferred frequency of brands posting on social media according to followers in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1221341/frequency-brands-posting-social-media-spain/?__sso_cookie_checker=failed
