In 2022, the highest digital advertising fraud or sophisticated invalid traffic rate was reported in Latin America, with 1.5 percent. It was followed by the EMEA region (Europe, Middle East, and Africa), whose fraud rate stood at 1.2 percent.
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region
Characteristic
Fraud rate
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DoubleVerify. (May 18, 2023). Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1221427/digital-advertising-fraud-rate-region/
DoubleVerify. "Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region." Chart. May 18, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1221427/digital-advertising-fraud-rate-region/
DoubleVerify. (2023). Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1221427/digital-advertising-fraud-rate-region/
DoubleVerify. "Digital Advertising Fraud/Sophisticated Invalid Traffic Rate Worldwide in 2022, by Region." Statista, Statista Inc., 18 May 2023, https://www.statista.com/statistics/1221427/digital-advertising-fraud-rate-region/
DoubleVerify, Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region Statista, https://www.statista.com/statistics/1221427/digital-advertising-fraud-rate-region/ (last visited September 08, 2024)
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region [Graph], DoubleVerify, May 18, 2023. [Online]. Available: https://www.statista.com/statistics/1221427/digital-advertising-fraud-rate-region/