In 2021, 7.3 percent of digital advertising impressions bought programmatically worldwide did not comply with clients' specified setting. In case of ads bough direct from the publishers, the share stood at 7.4 percent.
Digital advertising brand suitability violation rate in 2021, by purchase method
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DoubleVerify. (July 20, 2021). Digital advertising brand suitability violation rate in 2021, by purchase method [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital advertising brand suitability violation rate in 2021, by purchase method." Chart. July 20, 2021. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. (2021). Digital advertising brand suitability violation rate in 2021, by purchase method. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital Advertising Brand Suitability Violation Rate in 2021, by Purchase Method." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify, Digital advertising brand suitability violation rate in 2021, by purchase method Statista, https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/ (last visited October 04, 2024)
Digital advertising brand suitability violation rate in 2021, by purchase method [Graph], DoubleVerify, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/