Google UK Limited: income tax paid in the UK 2018-2021

Google UK Limited reported tax charges of 201.46 million British pounds in the 18 month fiscal period that ended December 31, 2021. Google UK Limited changed its financial year end to December 31 from June 30.

Google Ads is Alphabet's main source of revenue Alphabet, Google's parent company has seen an increase in global revenue each year since 2017. By 2021, this had reached a total of 256 million U.S. dollars, with the majority of profit being made through Google advertising. Through its in-house advertising platform Google Ads, Google enables advertisers to bid for advertising spots on its search engine and apps. A closer look at the brand's year-on-year advertising revenue shows that it has been in constant growth since 2001, and is likely to remain on this upward trajectory as the advertising sector continues to digitalize.

Alternatives to Google Search

The recent tech boom has also raised concerns regarding privacy and data collection, with an increasing number of internet users opting for alternative search engines, messaging apps and email services. DuckDuckGo and Ecosia are two search engine alternatives that have come to light in recent years for their focus on user privacy. The former in particular has seen an increased uptake in the United States since mid 2020. While Google still dominates globally, Microsoft's Bing and Yahoo! Search have consistently held their share of the market over the last ten years and remain long standing alternatives to Google Search.