Opinions on eSports club sponsorships in China 2020

Published by
Lai Lin Thomala,
Aug 11, 2022
More brands are jumping on the bandwagon to reach young consumers through sponsoring eSports tournaments and clubs. A consumer survey found that Chinese eSports fans were split on eSports clubs getting brand sponsorships. As per results in January 2020, about 42 percent of respondents considered sponsorships good for the operation of eSports clubs, whereas around 35 percent showed concerns on this matter.

Perception of eSports club sponsorships among eSports fans in China as of January 2020

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Source

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Release date

April 2020

Region

China

Survey time period

as of January 2020

Number of respondents

1,500 respondents

Special properties

based on iClick community online survey

Method of interview

Online survey

Supplementary notes

Original survey question:
How do you think about brands sponsoring eSports clubs?

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