During a 2020 survey carried out among markers from the United States, 60 percent of respondents stated they believed multiple identity solutions would be needed as long as they were interoperable. On the other hand, seven percent said they thought no identity solutions would be needed in the future.
Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020
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eMarketer. (March 17, 2021). Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1222388/number-identity-solutions-usa/
eMarketer. "Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020." Chart. March 17, 2021. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1222388/number-identity-solutions-usa/
eMarketer. (2021). Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1222388/number-identity-solutions-usa/
eMarketer. "Number of Identity Solutions Necessary Due to Cookie Deprecation According to Marketers in United States as of December 2020." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/1222388/number-identity-solutions-usa/
eMarketer, Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020 Statista, https://www.statista.com/statistics/1222388/number-identity-solutions-usa/ (last visited December 14, 2024)
Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020 [Graph], eMarketer, March 17, 2021. [Online]. Available: https://www.statista.com/statistics/1222388/number-identity-solutions-usa/