Demand-side platforms best suited to navigate the cookieless era in the U.S. 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among programmatic buyers from the United States, 69 percent of respondents stated that Amazon DSP was best suited to navigate the shift away from third-party cookies. Google Display and Video 360 ranked second, named by 63 percent of respondents.

Demand-side platforms (DSPs) best suited to navigate the shift away from third-party cookies according to programmatic buyers in the United States as of August 2020

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Release date

December 2020

Region

United States

Survey time period

July 31 to August 12, 2020

Number of respondents

326 respondents

Special properties

among marketers and agencies

Supplementary notes

Original question: "What position do you feel each of the following DSPs is in based on how well they'll be able to navigate the shift away from third-party cookies?"

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