Brazil: podcast penetration rate 2022

During a survey fielded in Brazil from June to October 2022, approximately 31 percent of responding internet users said they listened to podcasts online. Two years earlier, the share stood at 13 percent. Grupo Folha and Grupo Folha, both from Brazil, produced some of the most downloaded podcasts in Latin America in late 2022.

Percentage of internet users listening to podcasts in Brazil from 2020 to 2022

Characteristic	Share of respondents
-	-
-	-
-	-

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Release date

May 2023

More information

Region

Brazil

Survey time period

October 2019 to March 2020; October 2021 to March 2022 and June to October 2022

Number of respondents

(varies)

Age group

10 years and older

Special properties

users who accessed internet at least once in the past three months

Method of interview

Face-to-face interview

Supplementary notes

*The data was collected between October 2021 and October 2022 during two survey periods (October 2021 to March 2022 and June to October 2022) both surveys turned up the same results.
Figures preceding 2022 were retrieved from earlier releases.
No data available for strictly 2021.

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