Brazil: podcast penetration rate 2023

During a survey fielded in Brazil from June to October 2022, approximately 34 percent of responding internet users said they listened to podcasts online. Three years earlier, the share stood at 13 percent. Grupo Folha and Grupo Folha, both from Brazil, produced some of the most downloaded podcasts in Latin America in late 2022.

Percentage of internet users listening to podcasts in Brazil from 2020 to 2023

Characteristic	Share of respondents
-	-
-	-
-	-
-	-

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Release date

November 2023

More information

Region

Brazil

Survey time period

2020 to 2023

Number of respondents

21.271*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past three months

Method of interview

Face-to-face interview

Supplementary notes

* Counting for 2023. Preceding figures come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2020 was collected between October 2019 and March 2020.

*Data for 2021/2022 was collected between October 2021 and October 2022 during two survey periods (October 2021 to March 2022 and June to October 2022) both surveys turned up the same results.
Figures preceding 2022 were retrieved from earlier releases.
No data available for strictly 2021.

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