Change in search queries for personal care solutions at home in Indonesia 2020
In 2020, beauty consumers in Indonesia searched for how to make a mask on Google 90 percent more than the previous year, followed by hair masks and how to make natural face masks, with 60 percent increase in search queries. In this year, an increasing amount of Indonesian beauty consumers looked for personal care solutions at home, due to more time spent at home caused by COVID-19 restrictions and safety measures that were enforced.
