During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 74 percent stated that they used an agency trading desk (ATD) whereas 71 percent said they used an independent trading desk (ITD or DSP); 84 percent said they utilized an in-house 'brand trading desk' or a 'hybrid' model.
Programmatic trading models used by marketers worldwide as of 1st quarter 2020
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Statistics
Campaign Asia. (August 20, 2020). Programmatic trading models used by marketers worldwide as of 1st quarter 2020 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1222596/programmatic-trading-models/
Campaign Asia. "Programmatic trading models used by marketers worldwide as of 1st quarter 2020." Chart. August 20, 2020. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1222596/programmatic-trading-models/
Campaign Asia. (2020). Programmatic trading models used by marketers worldwide as of 1st quarter 2020. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1222596/programmatic-trading-models/
Campaign Asia. "Programmatic Trading Models Used by Marketers Worldwide as of 1st Quarter 2020." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/1222596/programmatic-trading-models/
Campaign Asia, Programmatic trading models used by marketers worldwide as of 1st quarter 2020 Statista, https://www.statista.com/statistics/1222596/programmatic-trading-models/ (last visited April 19, 2024)
Programmatic trading models used by marketers worldwide as of 1st quarter 2020 [Graph], Campaign Asia, August 20, 2020. [Online]. Available: https://www.statista.com/statistics/1222596/programmatic-trading-models/