Online marketing budgets allocation worldwide 2022, by channel

Published by Statista Research Department, Sep 29, 2023
In a survey of chief marketing officers at large companies in North America, the UK, Germany, and France conducted between February and March 2022, it was found that 10.1 percent of online marketing budgets was allocated to social advertising. A further 9.8 percent was devoted to search, while digital display advertising accounted for 9.3 percent of online marketing budgets.

Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel

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Source

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Release date

June 2022

Region

North America, France, Germany, United Kingdom

Survey time period

February to March 2022

Number of respondents

400 respondents

Special properties

marketers at companies with $500 million to $20 billion+ in annual revenue

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.

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