In a survey of chief marketing officers at large companies in North America, the UK, Germany, and France conducted between February and March 2022, it was found that 10.1 percent of online marketing budgets was allocated to social advertising. A further 9.8 percent was devoted to search, while digital display advertising accounted for 9.3 percent of online marketing budgets.
Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Gartner. (June 9, 2022). Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1222784/marketing-budget-share-channel/?utm_campaign=the-multi-channel-marketing-statistics-you-need-to-know&utm_medium=referral&utm_source=blog.beehiiv.com
Gartner. "Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel." Chart. June 9, 2022. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1222784/marketing-budget-share-channel/?utm_campaign=the-multi-channel-marketing-statistics-you-need-to-know&utm_medium=referral&utm_source=blog.beehiiv.com
Gartner. (2022). Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1222784/marketing-budget-share-channel/?utm_campaign=the-multi-channel-marketing-statistics-you-need-to-know&utm_medium=referral&utm_source=blog.beehiiv.com
Gartner. "Share of Budgets Allocated to Online Marketing According to Cmos Worldwide as of March 2022, by Channel." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1222784/marketing-budget-share-channel/?utm_campaign=the-multi-channel-marketing-statistics-you-need-to-know&utm_medium=referral&utm_source=blog.beehiiv.com
Gartner, Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel Statista, https://www.statista.com/statistics/1222784/marketing-budget-share-channel/?utm_campaign=the-multi-channel-marketing-statistics-you-need-to-know&utm_medium=referral&utm_source=blog.beehiiv.com (last visited December 09, 2024)
Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel [Graph], Gartner, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1222784/marketing-budget-share-channel/?utm_campaign=the-multi-channel-marketing-statistics-you-need-to-know&utm_medium=referral&utm_source=blog.beehiiv.com