In 2023, Kweichow Moutai, one of the most famous baijiu manufacturers in China, recorded a revenue of about 148 billion yuan. Wuliangye Yibin followed with a sales revenue of 83.27 billion yuan. The eight largest baijiu manufacturers accounted for over 90 percent of the total revenue of 20 major listed baijiu companies in China.
Collector’s favorite
After antiques, watches, and art, high-end baijiu has become an increasingly popular investment amongst wealthy collectors. Chinese billionaires are willing to spend more than ten million yuan on a bottle of vintaged Moutai in the auction house, and the craze has spread to ordinary consumers as well. When Costco opened its first store in Shanghai, consumers snapped up over five tons of Moutai, costing over 200 dollars a bottle, in a few hours. Meanwhile, more than 31,000 bottles of Moutai were sold on China’s leading e-commerce platforms each month.
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Website (m.gxfin.com), & Various sources (Beijing Business Today). (May 17, 2024). Revenue of leading listed baijiu manufacturing enterprises in China 2023, by company (in billion yuan) [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1222852/china-revenues-of-leading-baijiu-producers/
Website (m.gxfin.com), und Various sources (Beijing Business Today). "Revenue of leading listed baijiu manufacturing enterprises in China 2023, by company (in billion yuan)." Chart. May 17, 2024. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1222852/china-revenues-of-leading-baijiu-producers/
Website (m.gxfin.com), Various sources (Beijing Business Today). (2024). Revenue of leading listed baijiu manufacturing enterprises in China 2023, by company (in billion yuan). Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1222852/china-revenues-of-leading-baijiu-producers/
Website (m.gxfin.com), and Various sources (Beijing Business Today). "Revenue of Leading Listed Baijiu Manufacturing Enterprises in China 2023, by Company (in Billion Yuan)." Statista, Statista Inc., 17 May 2024, https://www.statista.com/statistics/1222852/china-revenues-of-leading-baijiu-producers/
Website (m.gxfin.com) & Various sources (Beijing Business Today), Revenue of leading listed baijiu manufacturing enterprises in China 2023, by company (in billion yuan) Statista, https://www.statista.com/statistics/1222852/china-revenues-of-leading-baijiu-producers/ (last visited December 09, 2024)
Revenue of leading listed baijiu manufacturing enterprises in China 2023, by company (in billion yuan) [Graph], Website (m.gxfin.com), & Various sources (Beijing Business Today), May 17, 2024. [Online]. Available: https://www.statista.com/statistics/1222852/china-revenues-of-leading-baijiu-producers/