APAC: share of SMBs by digital maturity 2020

According to a survey from early 2020, 53 percent of the share of small- and medium-sized businesses (SMBs) in the Asia Pacific region were in the digital observer stage. The digital observer stage is when SMBs are starting to create a digital plan. The majority of the surveyed SMBs were in digital indifferent or observer stages of digital maturity as of early 2020.

Share of small- and medium-sized businesses (SMBs) in Asia Pacific from 2019 to 2020, by digital maturity

Characteristic	2019	2020
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Release date

May 2020

More information

Region

APAC

Survey time period

2019 to 2020

Number of respondents

1,424 respondents

Special properties

manager-level or above of SMBs with 50 to 499 employees

Method of interview

Online survey

Supplementary notes

The 2020 findings are based on a survey across Australia, China, Hong Kong, India, Indonesia, Japan, Singapore, South Korea, Malaysia, New Zealand, Philippines, Taiwan, Thailand, and Vietnam.

Industries of SMBs surveyed in 2020 include construction, financial services, manufacturing, media, resources, retail and wholesale, services, telecommunications, and utilities.

Learn more about the four stages of digital maturity here.

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