Trust towards brands according to CMOs in the U.S. 2021

Published by
Julia Faria,
Jan 6, 2023
During a survey conducted among marketing professionals from the United States in January 2021, 13.7 percent of respondents stated that they believed consumers trusted their brand significantly above industry average. On the other hand, only 0.3 percent said they thought consumers trusted their brand significantly below industry average.

Level of trust towards brands according to CMOs in the United States in 2021

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Sources

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Release date

February 2021

Region

United States

Survey time period

January 6 to 26, 2021

Number of respondents

356 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: For this market, how much costumers trust your brand?
According to the source, 1 means 'significantly below industry average' and 10 means 'significantly above industry average'.

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