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Trust towards brands according to CMOs in the U.S. 2021, by sector

Published by Julia Faria, Jan 6, 2023
During a survey conducted among marketing professionals from the United States in January 2021, the average trust towards brands in the B2C product sector stood at 7.76 points out of 10, whereas for B2B products at 7.94 out of 10.

Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector

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Sources

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Release date

February 2021

Region

United States

Survey time period

January 6 to 26, 2021

Number of respondents

356 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: For this market, how much costumers trust your brand?
According to the source, 1 means 'significantly below industry average' and 10 means 'significantly above industry average'.

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Statistics on " B2B advertising and marketing in the U.S. "

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Statistics on B2B advertising and marketing in the U.S.

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

8

Further related statistics

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