Annual use of hair care services at beauty parlors in Japan 2016-2023, by gender
According to a survey conducted in February 2023, women in Japan had on average 4.32 hair care sessions at beauty parlors during the pats year, while men had on average 5.25 sessions. While the average utilization rate of hair care services at beauty parlors was higher among men, female customers tended to spend higher amounts of money for the services.