In a survey conducted in March 2023, responding marketers in the United States indicated that 17 percent of their marketing budget was devoted to social media marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and fell roughly nine percentage points the next year.
Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024
Characteristic
Share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 28, 2023). Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024." Chart. March 28, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. (2023). Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Share of Marketing Budgets Devoted to Social Media Marketing According to Cmos in The United States from 2015 to 2024." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey, Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024 Statista, https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/ (last visited September 07, 2024)
Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
