In a survey conducted in March 2023, responding marketers in the United States indicated that 17 percent of their marketing budget was devoted to social media marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and fell roughly nine percentage points the next year.
Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024
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The CMO Survey. (March 28, 2023). Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024." Chart. March 28, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. (2023). Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Share of Marketing Budgets Devoted to Social Media Marketing According to Cmos in The United States from 2015 to 2024." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey, Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024 Statista, https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/ (last visited November 01, 2024)
Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
