U.S. businesses social media marketing budget share 2015-2024

Published by
Valentina Dencheva,
Jul 4, 2023
In a survey conducted in March 2023, responding marketers in the United States indicated that 17 percent of their marketing budget was devoted to social media marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and fell roughly nine percentage points the next year.

Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024

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Release date

March 2023

Region

United States

Survey time period

2015 to 2023

Number of respondents

314**

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

* Forecast.
** Sample size provided refers only to the 2023 survey.

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